Meet Violet Chung -
Violet Chung

Violet Chung

Partner McKinsey & Company


Violet Chung is a Partner based in McKinsey Hong Kong Office. She is a core member of McKinsey Corporate Finance Practice in the Asia Pacific and Financial Institution Group in Greater China.

Violet leads digital and innovation in financial services across Asia and Greater China, supporting clients with digital transformations, growth, and broad strategic and organizational challenges.

Among her recent client projects, Violet has supported a large Chinese financial conglomerate with the design, build, operations, and transfer of its innovative online-to-offline housing platform—the first of its kind in Asia advised a Taiwanese bank on its digital transformation strategy, including digitizing multichannel, building a digital bank, and capturing young mass-affluent segments in a maturing market with slow growth assisted a large financial conglomerate in building models for internet finance and innovation in China identified digital innovations for a global large insurer in life, P&C, and health insurance—and designed pilot business models and implementation plans helped a European commercial bank and a Korean bank devise a growth strategy for expansion in China and Southeast Asia, including developing a profit-pool model by product lines and identifying acquisition targets worked with a top auto loan player in China on developing its five-year plan and building capabilities and best practices supported a leading regional bank with evaluating its credit-card portfolio investments and developing implementation plans and business models for strategic initiatives.

She has an education in MBA- Booth School of Business, University of Chicago BA- Simon Fraser University, Finance, and Accounting.

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