Meet Sophia Matveeva -
Sophia Matveeva

Sophia Matveeva

Co-Founder and CEO Enty Ltd


Sophia Matveeva is the Co-Founder and CEO of Enty, a retail tech platform. Enty provides retailers and brands with unique insight on consumer preferences, to enable them to make better design, stocking and merchandising decisions. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’. Sophia also runs the Tech For Non-Techies education community.

Sophia has contributed to the Financial Times and The Guardian on entrepreneurship and has a regular column in Forbes. She has also acted as an advisor at Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.

Sophia also advises brands and retailers on marketing, consumer behavior and digital strategy.

She holds an MBA from Chicago Booth and a BSc (Hons) in Politics from Bristol.

Her specialties include brand management, business correspondence, business development, conflict management, consulting, crisis management, economics, English, equities, event management, finance, french, imaging, investor relations, languages, management, marketing, meeting facilitation, mentoring, negotiation, networking, page, presentation skills, press releases, recruiting, research, Russian, sales, Spanish, strategic.

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