Meet Shafika Houcine -
Shafika Houcine

Shafika Houcine

Group Director, Digital Channels Etisalat


Shafika Houcine is a marketing & business optimization professional, entrepreneur, journalist, and author of "Mobile Virtual Network Operators Strategies in Europe".

A customer-obsessed, creative and performance-driven marketer with 18 years experience, she has worked with major telecom operators such as Orange, Du, Sonatel, Deutsche Telekom, Mobinil as well as leading entertainment companies and financial institutions. She has acquired a solid track record in business strategy development and execution leading multicultural and cross-functional teams of 30+ delivering successful products and services beyond cultural and geographical boundaries.

Fluent in French and English with a working knowledge of Spanish, German and Arabic, she graduated from EDHEC Business School in France and attended the MBA Entrepreneurship module at the University of Victoria in Canada. Selected in 2010 to join the French Institute for National Defence Program (IHEDN), she contributed to academic research on European Defence Policy.

A journalist and author since 2000, areas of thought leadership are Telecoms and Defence and contributes to various publications such as “Jeune Afrique” and “Eurostaf”.

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