Meet Sara Walter de Freitas -
Sara Walter de Freitas

Sara Walter de Freitas

Head of Marketing and E-commerce GAIA Healthcare, DMCC


Sara Walter de Freitas is a resilient and highly motivated person, able to see the big picture, who consistently innovates to create value. She leads by example, inspires, listens to others and builds followership. People count on her to challenge the status quo in a constructive and respectful manner, actively suggesting and contributing to improvements. She is passionate about digital, e-commerce and business innovation; inspired by a company's diversity, competitiveness, strategic vision, and culture.

Sara has a track record in significant transformation processes delivery and change management in a digital/mobile/IT context, which is built on strong senior internal relationships and inspiring change beyond directly managed teams. She has extensive experience of working with the creative and technical development of existing and emerging digital solutions and technology to tackle key organization problems ideally across marketing, communications, IT and service delivery, and their integration.

Sara has strong leadership, senior managerial and analytical skills; the ability to analyze data and make recommendations and investment cases at the highest levels of the organization. She has demonstrable experience embedding new business practices and technology across an organization (e-commerce, m-commerce). She has proven acumen to handle complex situations and multiple responsibilities. She has experience in setting, managing and reporting against large, multi-year budgets, KPIs, milestones, etc.

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