Meet Samantha Yap -
Samantha Yap

Samantha Yap

Founder and Director YAP Global


Samantha Yap is a writer and the Founder and Director of YAP Global a boutique PR firm with a focus on fintech, blockchain and cryptocurrency startups based in London.

Prior to delving into PR, she worked as a broadcast journalist and producer for Channel NewsAsia based in Singapore. Samantha also gained extensive international journalism experience in Melbourne, Jakarta, Hong Kong, and Kuala Lumpur.

Her works have featured on TechinAsia,, Channel NewsAsia, SBS News, and ABC News.

Samantha speaks English, Indonesian, Malay, conversational Cantonese, and basic Mandarin.

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