Meet Rob Finnegan -
Rob Finnegan

Rob Finnegan

CEO West Creek Financial


Rob Finnegan is the Chief Executive Officer and co-founder of West Creek Financial. Under his leadership, West Creek has become one of the nation’s fastest-growing privately held companies and is now used in over 10,000 retail locations across the US.

He has been in the financial services industry for over 25 years. He is an expert in data-science-driven consumer finance, and he has held various leadership roles at Capital One, from the head of Decision Sciences to head of Small Business Card.

Rob is also the co-founder of 2nd Order Solutions, where he overhauled risk models and credit policies for major banks [and] fintech in the US, UK, Australia, Canada, and Latin America. Prior to his work in consumer finance, Rob built air traffic models for the FAA.

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