Meet Piers Harding-Rolls -
Piers Harding-Rolls

Piers Harding-Rolls

Head of Games Research and Lead VR/AR Analyst IHS Markit | Technology


Piers Harding-Rolls heads up the games research business and also leads and co-ordinates AR/VR research, quoted widely in the international press on these subjects and presents our class-leading research regularly at international conferences.

His work involves tracking the development of the games, AR and VR sectors, and all its different market segments. The core of his research is proprietary heavy-duty and granular market sizing work aligned to forecasts which act as base data for segment analysis, company strategy analysis, commercial assessments, and business planning. This process involves a mixture of company-to-company interfacing to build relationships and compiling large databases using software tools and techniques, which supports our outlook of the market.

This work enables his team to answer specific research questions on the key trends impacting games companies and service operators today. His team is experts in the digital and mobile transition engulfing the games sector, and identify where consumers spend their money on games, through which channels and how quickly the transition is taking hold.

He has led numerous consulting projects in the games space, from building strategies for market entry, to commercial assessments to raise funding, to due diligence for investment companies looking to fund new operators, to best practices and benchmarking of specific digital games segments.

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