Meet Patrick Comboeuf -
Patrick Comboeuf

Patrick Comboeuf

Director of Studies HWZ University of Applied Sciences in Business Administration Zurich


As Director of Studies of the pioneering post graduate programs 'Digital Leadership' & 'Blockchain Economy' at the University of Applied Sciences & Business Administration Zurich - HWZ, Patrick Comboeuf spends several weeks a year in the digital hotspots of the world - Silicon Valley, London, Berlin, Singapore, Tel Aviv et al.

As a (digital) advisor to board members & senior executives, Patrick draws from his vast experience in corporate, consulting and academia. His latest mandates include highly transformational roles at Ifolor Group and Swiss Life, the largest life & pension firm in Switzerland.

Prior to that, he served as Director Digital Business at SBB, Swiss Federal Railways where he was the driving force behind high profile digital initiatives like SBB Mobile, their intra-preneurial startup programme SBB Digital as well as the company’s headline-making social media presence, to name a few.

He actively shares his experience as a lecturer, author and edutainer at conferences on topics like What to love (& hate) about Silicon Valley, 10 Ways to Augment the Digital Mindset in the Corporate Boardroom, Smart Digitalization - a survival kit for corporate dinosaurs.

Patrick is a global citizen who has worked and/or lived in the USA, Europe, and Asia-Pacific for many years.

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