Meet Myreine A. Massih -
Myreine A. Massih

Myreine A. Massih

Group Head of Marketing International Luxury Group (ILG of Switzerland Ltd)


Myreine A. Massih is a marketing professional with experience in both strategic and operational marketing. She is a proactive manager with a proven ability to identify and capitalize on business opportunities, creating and executing fully integrated marketing plans to maximize profits and grow market share.

Her expertise include brand strategy, marketing strategy, (re)branding, content marketing, communication strategy, advertising, campaign management, marketing campaigns, media strategy and planning, digital marketing, social media, market research and business intelligence, CRM, loyalty programs, PR, influencer marketing, CSR, product and brand launch, events, trade marketing, CX, project management, team management, budgeting, ROI measurement. In retail, distribution, beauty, and cosmetics, fashion, luxury goods, consumer goods, B to C, B to B.

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