Meet Mona Ataya -
Mona Ataya

Mona Ataya

Founder and CEO Mumzworld


Mona Ataya is the Founder of, the Middle East’s First and Largest shopping site for all things Mother, Baby, and Child. Prior to Mumzworld, Mona has had a track record of impressive and diverse international experience building global brands.

Mona started her career at Procter & Gamble, Cincinnati, USA, at age 20 after graduating with a dual honors degree in marketing and finance. Mona spent years at P&G working on leading brands in P&G’s Soap Sector. After Procter & Gamble, Mona moved back to the Middle East region working with another FMCG giant, Johnson and Johnson MENA followed by Johnson and Johnson Europe managing a broad portfolio of leading global brands including ph5.5, Neutrogena, Clean & Clear, Piz Buin and Johnson’s Suncare. Mona led the re-launch of Johnson’s Suncare and Piz Buin brands in Europe and was a member of the global skincare franchise board.

It was in 2000 that Mona’s Entrepreneurial appetite surfaced. She left Johnson and Johnson Europe and joined a startup team as the VP Marketing and Co-Founder of – a concept that was soon to prove to be a truly revolutionary one in the region and is today the largest and most recognized recruitment site for the MENA region.

After becoming a mother of 3 boys, and experiencing first hand the challenges parents face in shopping for their children, in 2010 Mona launched a second startup This is a concept that is well-positioned to revolutionize the way moms shop in the Middle East and North Africa region.

Mona leaves behind her a legacy of having built leading global brands and has continued this legacy with Mumzworld - a brand that is fast becoming synonymous with faster, easier and more cost-effective shopping for the Mother, Baby and Child segment in the MENA region.

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