Meet Michal Prokop Grno - BlockchainConferences.io
Michal Prokop Grno

Michal Prokop Grno

Head of Marketing Analytics Pixel Federation

About

After getting a Master’s degree in Applied Mathematics and quitting a job at a bank, Michal Prokop Grno joined Pixel Federation in 2014 as a data analyst to support one of the smaller projects back then – Diggy’s Adventure. During his time on Diggy’s, he mostly focused on improving monetization using custom segmentation strategies. A couple of years later after launching the game on mobile, it turned out to be the biggest success of the Pixel Federation. As a consequence of the successful launch, there was a need for a dedicated data guy in the marketing department to support the huge increase in marketing spend.

Currently, he is working as Head of Marketing Analytics in the Pixel Federation – taking care of everything from data collection, through ROAS prediction to building the right tools for UA managers.

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