Meet Menna Shoman -
Menna Shoman

Menna Shoman

Marketing Director Absorbents Category Fine Hygienic Holding


Menna Shoman is a Marketing Director with 12 years of experience in the FMCG sector varying between household care, family care, and beauty products. She is working across the MEA region from regional offices in Egypt and Dubai.

She is a creative and strategic thinker with a strong vision and goal setting abilities combined with proven leadership and team building. She is experienced with leading brands and teams during the crisis to ensure business results via deep consumer understanding, clear line of sight and a motivated organization.

Menna is passionate about building organizations and coaching teams to perform at their peak and has won multiple awards for the best coach and was proudly able to coach her subordinates to build strong marketers and develop strong agency partners. In addition to being a qualified trainer to multiple topics such as leadership, productivity, business analysis, and presentation skills.

She is a firm believer in the need for continuous learning and accordingly obtained an MA degree in Economics with a focus on game theory and competitiveness. As well as a certified nutritionist, wellness coach and clinical hypnotherapist which is a passion area to enable building a happy and productive organization. Currently, she is continuing her learning journey via doing a master's degree with King’s College London in Psychology and Neuroscience of Mental Health.

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