Meet Melissa Jarvinen -
Melissa Jarvinen

Melissa Jarvinen

Regional Director of Sales and Marketing Novo Cinemas


Melissa Jarvinen is responsible for developing strategies to put the customer experience at the heart of the organization. Redefining marketing at Novo through journey mapping, personalization, automation, and engaging content. She has developed results-driven digital strategies encompassing, social media, email marketing, public relations, sales, and website strategies to cross-sell and up-sell multiple brands.

She has successfully developed and launched many new brands and has solid regional experience. She has a strong knowledge of exhibitions, managing sponsorships, and partnerships, she is well-versed in creating robust brand communication strategies.

Melissa attained a Masters in Marketing Communications from Middlesex University, Dubai. A life-long learner and avid reader keep her thinking about the next step required to drive success and create engaged customers.

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