Meet Matthew Hougan -
Matthew Hougan

Matthew Hougan

Global Head of Research Bitwise Asset Management


Matt Hougan is one of the world’s leading experts on ETFs, crypto, financial technology and disruption.

Hougan is the Global Head of Research for Bitwise Asset Management, creator of the world's first cryptocurrency index fund. In that role, he helps create and refine the index methodologies that underlie Bitwise’s investment products and conducts fundamental research into the role crypto assets can play in a diversified portfolio.

A three-time member of the Barron’s ETF Roundtable, Hougan is also the chairman of Inside ETFs, the world’s largest ETF conference, where he helps guide efforts to educate financial advisors on the role ETFs and index-based investments can play in efficient portfolios.

Hougan was previously the CEO of, where he helped create the first institutionally oriented ETF classification and rating system. He led the sale of that business in three transactions to FactSet, BATS and Informa, in 2015 and 2016.

Hougan’s thoughts on investing have been widely profiled in the media, including in Barron’s, Bloomberg, The Wall Street Journal, The New York Times, Institutional Investor, CNBC, USA Today, Forbes, Fortune, the Financial Times and many other publications. He is the co-author of the CFA Institute’s “Monograph on ETFs” and a columnist for

Hougan serves on the Board of Directors of Equbot, creator of the world’s first artificial-intelligence-driven family of ETFs, and is a strategic advisor to StratiFi, which is building industry-leading risk analytics tools designed to help financial advisors better manage risk across client portfolios.

He graduated in 1998 from Bowdoin College with a B.A. in Philosophy.

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