Meet Mai Cheblak -
Mai Cheblak

Mai Cheblak

Vice President Group Media & Social Emirates NBD


With over 15 years of experience in the media and marketing industry, Mai Cheblak's passion for excellence has supported the Emirates NBD’s media and social media aspirations.

Over the years, her interest in the social media arena saw the development of Emirates NBD’s social media channels, namely Facebook, Twitter, LinkedIn, Instagram and YouTube.

Mai has successfully driven Emirates NBD’s various social media platforms to achieve unprecedented levels of customer engagement, reflecting the bank’s efforts in strengthening its online presence by engaging directly with customers while transforming the customer experience.

The past few years witnessed her leading social media to function through significant milestones as the bank continues to be recognized winning some accolades including being ranked 22nd most followed and most engaging brand globally, as recently published by the Financial Brand’s 2015 report.

She has received several appreciation accolades for participating as a jury in well-recognized marketing events. The latest was for judging "Create the digital Buzz" competition in the Digital Media Forum that took place in March 2015 and EFFIES 2015.

Mai has joined Emirates NBD in 2007 and was instrumental in managing the launch of the Group’s new brand identity.

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