Meet Lianna Brinded -
Lianna Brinded

Lianna Brinded

Head of Yahoo Finance UK Yahoo Finance


Lianna Brinded is a passionate and dedicated editor and brand leader that works cross-functionally and collaboratively to successfully build teams and newsrooms from scratch and lead them to be some of the most successful in the online world. This has led to her and her teams, being shortlisted and won various awards over the years.

While she currently leads a finance and business-related brand, she has had extensive experience leading editorial teams across politics, tech, culture, lifestyle, and gaming and constantly evolve coverage alongside digital trends and platforms and working and coordinating across units including brand and growth marketing, sales, product, engineering, data and audience, and PR.

Her experience has been drawn across a wide range of media platforms from online, video, TV production, magazine (monthly), newspapers and newswires. She also has a strong experience in a video presenting and producing and make regular appearances on radio and TV.

She is a digital native that knows the power of social media and SEO for pushing businesses and content forward and have participated in numerous roundtable events and conferences to express this - as well as improving existing publications online by the use of her skills in digital content, video and audio, SEO and social media.

She is passionate about using any platform she has to promote diversity and inclusion and find ways to help various communities, which includes being active within employee resource groups as well as external foundations and panels and charities.

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