Meet Kyle Krakauer - BlockchainConferences.io
Kyle Krakauer

Kyle Krakauer

Director, Audience Intelligence Amplifi USA

About

Working within media & advertising technology since 2006, Kyle Krakauer is a marketing futurist; acutely attuned to emerging formats & tech-enabled strategies. As a serial ‘intrapreneur’, he concertedly drives digital transformation, internally, to leverage new-to-market solutions and extract value from acquired assets.

Currently, in the Dentsu Aegis Network (DAN), Kyle serves as both Chairman of Dentsu’s Blockchain Council and Director of Audience Intelligence. The Blockchain Council is a consultative group, working across Dentsu’s agencies and clients to bridge together DLT use-cases with existing business challenges and marketing objectives. In his role as Director of Audience Intelligence for Amplifi USA (DAN’s digital investment arm), Kyle has played a key role in operationalizing the acquisition of Merkle’s M1 business; stewarding the strategic pivot toward addressable (people-based) marketing across DAN’s subsidiary agencies. With a core focus on audience data and emerging technology, he has also developed proprietary planning tools to support the convergence of linear TV & non-linear video, in a unified capacity.

Prior to Amplifi, Kyle has held various roles within ad-tech, consulting and media, including stops at Adap.tv, AOL/Verizon, Disney & ESPN. An advisory board member for a couple of NY-based start-ups, he also relishes strategic consulting within private label marketing; alongside PLMA Hall-of-Famer, Mark Krakauer. Based in New York City, Kyle earned his Bachelor of Business Administration degree from Emory University’s Goizueta Business School and is passionate about driving tech innovation & adoption; while evangelizing integrity & ethical practices throughout the ecosystem.

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