Meet Jouk Pleiter -
Jouk Pleiter

Jouk Pleiter

Founder and CEO Backbase


Jouk Pleiter is Founder and CEO of Backbase, the creator of the Omnichannel Digital Banking Platform.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London. Global organizations such as HSBC, Barclays, ABN AMRO Bank, Lloyds Banking Group, Hiscox, ING, Legal & General, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, and SwissCard have all improved their online customer interactions and maximized online customer experience, retention, and conversion, by leveraging Backbase’s technology.

Before Backbase, Jouk was president and co-founder of Tridion, one of the world’s leading WCM software vendors, later acquired by SDL and renamed SDL Tridion. Before Tridion, Jouk co-founded Twinspark Consultancy, one of the first interactive web agencies in the Netherlands. Jouk holds a Master of Business Administration degree from the University of Groningen.

See at

Are you a speaker? Become one of our featured speakers now