Meet Jorge Serna -
Jorge Serna

Jorge Serna

VP Product Strategy Securitize


Jorge Serna is a senior technology executive and product enthusiast with 15+ years of experience leading teams and creating software that delights millions of customers. As Product Director, responsible for product strategy, portfolio roadmap people management for several business units, with success stories like making your phone line available in any device, with mobile applications (iOS and Android) and web experiences. He is bridging the gap between the telecommunications service offering and the VoIP internet approach. He rolled out in 6 markets (UK, Brazil, Argentina, Perú, México, and Colombia) through local operating companies from the Telefonica Digital branch. He is managing global product roadmap and product execution in an extremely complex corporate, regulatory and go-to-market context, achieving millions of MAUs and a 44% increase in customer loyalty.

He has wide expertise in designing how products should interact with customers, from IVR voice-based systems or conversational chatbots to rich web and application experiences.

He loves listening to customers to find out how their products make their lives better, but also to understand what is not working, so they can be constantly improve.

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