Meet Haysam Fahmy -
Haysam Fahmy

Haysam Fahmy

Vice President, Middle East & Africa, Managed Services Mastercard


Haysam Fahmy has +20 years developing digital acquisition, engagement and loyalty strategies in the U.S., Europe, Asia Pacific, Middle East, and Sub-saharan Africa.

He launched the first digital bank in the Middle East and North Africa. He set up digital channels and capabilities from scratch for 3 banks and guided multiple companies to growth in customer acquisition, mobile usage, online reach, digital adoption, and mobile money.

He developed and executed multi-national digital strategies for Fortune 500 brands: IBM, Disney, Coca-Cola, American Express, Vodafone, Prudential, Ogilvy, Shangri La, and the United Nations.

Haysam holds a Master’s in Digital Strategy & Comms. from Georgetown University & Executive Management Degree from HEC Paris.

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