Meet Greg Cross -
Greg Cross

Greg Cross

Co-Founder and Chief Business Officer Soul Machines


Greg Cross is one of the original technomads, who has spent his career traveling to and living in every major tech market in the world. He now lives in New Zealand but creates businesses that compete on the international stage. Most recently PowerbyProxi, a company Greg co-founded, was sold to Apple in 2017.

In 2016 Greg teamed up with Dr. Mark Sagar and created Soul Machines to focus on humanizing Artificial Intelligence and to explore the future of human-machine cooperation. With global corporations like AutoDesk, Mercedes Benz and Royal Bank of Scotland as early customers Soul Machines is reimagining what is possible in the delivery and underlying economics of highly personalized customer experiences and specialized knowledge.

Greg is also the Sir John Logan Campbell Executive in Residence at the University of Auckland Business School.

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