Meet Deirdre McGlashan - BlockchainConferences.io
Deirdre McGlashan

Deirdre McGlashan

Chief Digital Officer MediaCom

About

As Global Chief Digital Officer for MediaCom, Deirdre McGlashan's role is to ensure the full power of technology and interactivity is utilized to drive business growth for clients’ brands. Deirdre leads our teams through systems thinking processes when developing communications solutions right through to excellence in activation.

She joined MediaCom in 2014, having previously been Head of Digital, Global Clients for Aegis Media based in London and before that the CEO of wwwins Isobar Greater China (an Aegis Media company), managing a team of 220 digital specialists across strategy, creative, technology and media across Greater China.

Deirdre started her career in San Francisco during the late 90s digital boom and was a Founding Partner at AnalogFolk, a multi-disciplinary marketing communications agency in London.

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