Meet David Yarnton -
David Yarnton

David Yarnton

Chairman Edge


David Yarnton is a highly effective and results-driven general manager with a proven track record of transforming poorly performing regions into company and market leaders by instilling a culture of quality, innovation and continuous improvement.

During his 17 years at Nintendo, he was responsible for the explosive growth of the UK market as a result of his innovative strategic solutions and general management and stakeholder relationship skills.

He has led extremely successful, localized marketing plans as well as implementing processes and procedures that resulted in improved profit analysis of products and customers. He revolutionized Nintendo’s customer service practices by developing an improved in-store presence and merchandising, implementing systems that significantly reduced fault turnaround times, developing positive relationships with customers and suppliers and fostering a flexible, customer-focused reputation for the company.

As a manager of people, he is adept at drawing an exceptional performance from his team using a highly supportive and motivational approach. He encourages professional development and a ‘nothing we can’t do’ attitude, which resulted in a team envied by the industry. With a reputation for providing a rational and hands-on approach, he was the key contributor to Nintendo UK’s industry-changing success.

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