Meet Dan Ferguson -
Dan Ferguson

Dan Ferguson

Founder and Partner Groove Jones


Dan Ferguson is a marketing and creative executive with 30+ years of experience in digital marketing and strategy space. Also known as "Dando Urguson," an official Jedi Knight named after him in the Star Wars Universe. His work has been featured in Apple commercials and Brandweek named him “Marketer of the Next Generation."

His strong business acumen has led to the creation of three nationally recognized digital companies.

Dan is considered by many to be one of the forefathers of Advergaming and Gamification. He co-created Elf Bowling, the most successful Internet distributed game in 1999. At its peak, Elf Bowling was downloaded 7.8 million times in one month. USA Today called it, "the best viral marketing success stories of the year.”

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