Meet Brenda Beckedorf -
Brenda Beckedorf

Brenda Beckedorf

Executive Director Alberta IoT


Brenda Beckedorf is a strategic business executive aiming to increase growth in companies by better sales strategies. She is a passionate and driven leader responsible for developing a consultative sales approach and determining the metrics to support the strategy and enabling teams to consistently deliver profitable net new revenue growth.

She is exceptionally knowledgeable in determining the audience targeting, verticals and routes to differentiation from the competition by leveraging solution selling methodologies and a successful collaboration skills with internal business units and partners to influence the relevant solution portfolio and pricing in both mature and competitive landscapes.

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