Meet Brad Strothkamp -
Brad Strothkamp

Brad Strothkamp

Senior VP, Customer Experience Wells Fargo


Brad Strothkamp is a seasoned transformation executive with 25+ years of experience in strategy, leadership, management, and execution of all aspects of marketing, customer experience, product management, and operations.

He is currently Senior VP, Customer Experience within Wells Fargo’s Payment, Virtual Solutions and Innovation group leading a large team tasked with evangelizing and transforming touchpoints, products, and key journeys in a multi-business line and channel organization to best-in-class levels.

He has proven ability to dramatically improve key performance indicators (KPIs) including NPS, Customer Satisfaction, JD Power, complaint elimination and related business metrics including acquisition, retention, engagement and cost reduction.

Brad moved to Wells Fargo after leading Channel and Product Engagement Strategy within U.S. Bank’s Omnichannel Group and managing a team that owned customer experience, strategy development, governance and execution of channel engagement across web, mobile app, ATM, IVR, chat and contact centers.

Previous to U.S. Bank, he led the North American financial services digital, channel and payments strategy practice at Forrester Research as Vice-President & Principal Analyst. He worked with a litany of leading, innovative financial services companies, vendors, and organizations through various speaking, writing, consulting, and advisory retainer relationships.

Brad has unparalleled experience and best practices know-how from working with dozens of top-tier companies including Adobe, Akamai, Bank of America, Capital One, Chase, Citibank, CIBC, Discover, Equifax, E*Trade, Fidelity Investments, Fiserv, IBM, Intuit, LivePerson, Rabobank, Royal Bank of Canada, Scotiabank, TD Canada Trust, T Rowe Price, and Union Bank of California.

Brad is also an award-winning speaker that has delivered client and industry speeches with groups from 4 to 400 at top-tier industry events including the Adobe Digital Marketing Summit, Consumer Bankers Association (CBALive), BAI Retail Delivery, Keynote Sales Conference, Intuit Financial Services Conference, Forrester CX Events, NetFinance, and Finovate.

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