Alberto Sigismondi is an expert in digital television, he works for Mediaset as Director of Digital Platforms Development. In 2008 he has been appointed CEO of Tivù S.r.l., the JV between RAI, Mediaset, Telecom Italia Media. He has been working in television since 1978, with different roles including Strategic Marketing Director. He lives in Milan, married with two children. Graduated in Philosophy, he taught Media Studies at the University of Milan. He has chaired the Free TV Alliance recently created among the main European free to air satellite broadcasters.